Diversified Foodservice Supply has appointed Chris Cassidy as chief operating officer, adding a supply chain and logistics executive to its leadership team.
Cassidy brings more than 25 years of executive leadership experience across global supply chain management, logistics technology and operations. Most recently, he was president and chief executive officer of ConData, a global freight audit and analytics company. Before that, he served as CEO of Mojix, a supply chain software business, and led it through a merger with Seagull Software. His career also includes roles at GSK, UPS and Trax Technologies.
In announcing the appointment, DFS CEO Lev Peker said Cassidy brings extensive operational expertise, technology experience and a record of leading and growing organizations. Peker said Cassidy's background in global logistics and supply chain management would be important as DFS strengthens distribution capabilities, improves customer service and positions itself for long-term growth.
As COO, Cassidy will oversee distribution, customer service, the project management office, human resources and marketing operations. DFS said his focus will include driving accountability, strengthening operational execution and aligning operating capabilities with commercial priorities to better serve customers and support continued growth. The appointment gives Cassidy responsibility across both customer-facing service and internal operating functions.
DFS's brands include AllPoints, TundraFMP, KNG, HoodFilters.com, Gaskets Unlimited and Espresso Parts.