Dreame launches Pocket Cake high-speed hair dryer in Australia

The foldable, sub-450-gram styling tool is priced at RRP $299 and combines a 110,000 RPM motor, NTC temperature control and four macaron-inspired finishes.

Dreame Technology has released the Pocket Cake High-Speed Hair Dryer, a compact styling tool the company says is designed for fast drying in a lightweight, travel-friendly form. The product builds on Dreame’s earlier Pocket hair dryer and combines airflow, intelligent temperature control and a foldable design.

Dreame Technology Australia and New Zealand business director Patrick Wang said Australian consumers are looking for products that fit busy lifestyles without compromising performance. According to Wang, the Pocket Cake is intended to provide professional-level drying performance in a compact design for everyday styling, travel and use on the go. The company said the launch also demonstrates its presence in the beauty and personal-care industry and its effort to match consumer needs.

Specifications and design

Dreame says the dryer uses a 110,000 RPM brushless motor and can generate airflow speeds of up to 70 metres per second. The company claims this can help significantly reduce drying times. An NTC temperature control system monitors temperature 500 times per second and automatically adjusts heat output to maintain a consistent drying temperature and reduce excessive heat exposure, according to Dreame.

The Pocket Cake also produces 350 million negative ions per cubic centimetre, which Dreame says is intended to minimise static, reduce flyaways and leave hair looking smoother after styling. Its 180-degree foldable design allows it to collapse into a compact, phone-sized shape for storage and transport. It weighs less than 450 grams and supports 220–240V.

Colours, pricing and availability

The dryer is available in four finishes inspired by macaron colours: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown. It is priced at RRP $299 and comes with a styling nozzle and storage bag.

The Dreame Pocket Cake High-Speed Hair Dryer is available now online through Harvey Norman, JB Hi-Fi and the Dreame website. It will be available in Harvey Norman and JB Hi-Fi stores from mid-November.

LS

Lena Solberg

Lena Solberg covers household water treatment products, including point-of-use reverse osmosis systems, under-sink filters, and filter cartridges. Her editorial comparisons examine flow rate, recovery ratio, TDS reduction, cartridge life, and drinking water contact materials under stated test conditions, referencing applicable NSF/ANSI 58 claims without assuming certification. She helps importers, private label managers, and compliance officers define sample acceptance checks, compare filtration performance, and assess supply and after-sales requirements for target markets.