Dunlop Tires North America (DTNA), a subsidiary of Sumitomo Rubber Industries, has appointed Robert Liu as assistant vice president of product management, the company announced from Rancho Cucamonga, California.
DTNA said Liu brings more than 30 years of tire and automotive experience and will help guide the Dunlop and Falken brands into their next phase of product innovation and growth.
Liu began his career as a simulation engineer at General Motors before spending 27 years at Continental Tire. His work there covered product research and development, sales and product management. He also spent five years in Shanghai leading product management and R&D for the Asia-Pacific region. Most recently, he led R&D for the Americas, with a focus on replacement passenger light truck, or PLT, tires.
In the new role, Liu will lead product development and oversee PLT and truck and bus radial, or TBR, products with the product management team. DTNA said the aim is to provide the market with compelling product solutions.
Ken Hsu, DTNA's vice president of marketing, said Liu's experience and leadership in the tire industry align with the company's innovation and growth goals, adding that his insights are expected to benefit product strategies.