FORREC, an experience design specialist, has marked the launch of Vila da Galinha Pintadinha, a new 3,000-square-metre themed land at Beto Carrero World in Brazil.
Described as an immersive destination for young children and their families, the land is centred on the much-loved Brazilian character Galinha Pintadinha, known in English as "Lottie Dottie Chicken". According to FORREC, it is a major new addition to the park's family offering, with cohesive theming intended to bring the character's world to life for younger visitors and their families.
Development and design
The land was developed in collaboration with brand partner Bromelia Produções, and its opening on 26 September coincides with Galinha Pintadinha's 20th anniversary. Throughout the project, FORREC worked closely with Beto Carrero World and Bromelia Produções, bringing expertise in experience design, planning and multidisciplinary design.
The FORREC team led programming and master planning for the land while also contributing to the creative development of the narrative across the built environment, rides and attractions. FORREC says it established the development's physical and experiential framework through concept and schematic designs spanning architecture, interiors, landscape architecture, signage, creative design and show set design. This turned the character's well-known visual language and storytelling into a land where visitors of all ages can explore, play and enjoy.
What the land includes
The development brings together a range of experiences:
- Live entertainment at a central barn stage
- Character encounters and meet and greets
- Themed environments and recreation areas
- A retail location and food and beverage options
- The Galinheiro das Divas flying round ride, manufactured by Zamperla Group
According to FORREC, the flying round ride adds a further layer of interactive entertainment to the offering.
Partners and reaction
Award-winning production company Hasbas led the project's entertainment and show development, with oversight of the shows, show area and music production from creative directors Sylvia Hase and Steve Bass. FORREC states that the result is a coherent, immersive space where architecture, landscape, interiors, graphics, rides, visual storytelling and live entertainment combine to create a destination that meets the needs of Beto Carrero World's youngest visitors.
Peter Marshall, creative director at FORREC, said that Vila da Galinha Pintadinha is an example of the benefits of having a multidisciplinary design team and a world-class park operator immerse themselves in the creative process from the start of a project. He added that working alongside Beto Carrero World, Bromelia Produções and a talented group of creative and technical partners allowed each discipline to engage with the storytelling process and use its design skills to create a purpose-built environment that is playful, engaging and designed around the needs of young children and their families.
Marshall also said it was amazing to see the design come to life so vividly and with such care, noting that the team immersed itself deeply in the IP and design process — planning, illustrating and modelling — and walked through it many times in VR. He described it as uncommon for a team to participate all the way from concept to construction, and rarer still for the end result to be better than imagined, congratulating the entire team.
The Vila da Galinha Pintadinha development is part of Beto Carrero World's continued expansion and investment in new visitor experiences. As a dedicated destination for the park's early-childhood audiences, the land brings together attractions, entertainment, storytelling and themed environments in a unified immersive setting.