Goose Creek has expanded its home fragrance lineup with a new collection inspired by Smucker's fruit spreads. The Smucker's Collection, available exclusively at GooseCreekCandle.com, launches on September 10, 2026, with four scents that draw on the jam brand's familiar flavors. The collaboration was brokered by Brand Central, connecting Goose Creek's fragrance development with the Smucker's brand.
The collection includes fragrances based on Strawberry, Cherry, Apple, Peach and Blackberry, translating the fruit-forward character of the preserves into room-filling scent experiences. Each candle is positioned around the comfort and nostalgia of a well-stocked pantry and the memory of a grandmother's kitchen. For shoppers who enjoy scented jar candles, the launch offers a fruit-inspired alternative within Goose Creek's existing range.
"Smucker's is one of those brands that instantly brings back a memory," said Jordan Meece, Chief Marketing Officer at Goose Creek. "You see the jar, and you think of Sunday morning toast, a favorite PB&J, or grandma's pantry. We wanted this collection to capture that same warmth and turn it into something completely unexpected for the home."
According to the company, the launch was supported by a tease that something sweet was spreading at Goose Creek, followed by the full reveal of the four-fragrance lineup. The brand also noted that the back-to-school-ready scents are not expected to remain available all season.
Founded in 1998 in Liberty, Kentucky, Goose Creek is a family-owned home fragrance company known for perfumer-crafted candles, wax melts, plug-in air fresheners and other home fragrance products. Its new collection combines that fragrance expertise with one of the most recognized names in the pantry, creating a lineup the company describes as nostalgic, comforting and collectible.
The Smucker's Collection is available exclusively at www.goosecreekcandle.com beginning September 10, 2026. Goose Creek said fans can follow its social media channels for first looks at the collection, fragrance reveals and other launch-related surprises.