Hankook Tire & Technology will serve as the official tire partner and exclusive racing tire supplier for major series operated by Racing America, a U.S.-based motorsports company, under a five-year partnership running from 2027 through 2031. The company said the agreement was signed at its Tennessee plant in the United States.
Supply and collaboration
Under the agreement, Hankook will exclusively supply racing tires to major series operated by Racing America. The two organizations will also collaborate in several areas, including technical and engineering support, trackside services and joint marketing initiatives.
Hankook will begin supporting Trans Am, described as a leading U.S. road racing series, and International GT, a premium sports car racing series. It will also renew its partnerships with the series on Racing America's Formula ladder, which Hankook has supported since 2019.
About the series
Established in 1966, Trans Am is a historic racing series with nearly six decades of competition featuring muscle cars. International GT showcases premium sports cars, while Racing America's Formula ladder focuses on developing the next generation of formula drivers.
Plans and existing footprint
Through the partnership, Hankook plans to showcase the racing tire technology of its global brand across the North American motorsports scene and to further strengthen its position as a premium brand. The company said it will expand engagement with local fans through exclusive racing tire supply, technical and trackside support, and marketing activities such as event branding, digital and broadcast exposure and social media.
Hankook Tire supplies racing tires and supports racing teams at more than 70 motorsports events worldwide. These include the FIA World Rally Championship (WRC), organized by the Fédération Internationale de l'Automobile (FIA). In North America, Hankook is also expanding its premium brand presence through partnerships with major events, including the off-road racing event King of the Hammers.