Konami Cross Media NY has signed a licensing agreement with Intimo to bring a range of Yu-Gi-Oh!-branded products to the U.S. market. The deal was announced by Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY.
Under the agreement, Intimo plans to develop sleepwear, accessories, and home goods inspired by the Yu-Gi-Oh! franchise. The Yu-Gi-Oh! collection is expected to launch in time for the upcoming holiday season.
Intimo is a privately held apparel and accessories company that specializes in licensed merchandise. Its catalog includes sleepwear, loungewear, blankets, backpacks, and lunch bags, and the company has previously collaborated with Paramount, Warner Bros., Hasbro, and Universal.
Planned product range
Coleman said the partnership is meant to produce a full product line rather than a single item. The planned range includes comfortable pajamas, cozy blankets, stylish backpacks, cold-weather gear, and practical lunch boxes.
She tied the choice of Yu-Gi-Oh! to Intimo's strength in the children's market and to its effort to broaden its portfolio toward evergreen anime properties, describing the franchise as the clear choice for that expansion.
Intimo's anime portfolio
Sarah Daitzman, Senior Vice President of Sales, Licensing & Merchandising at Intimo, said partnering with a globally recognized franchise such as Yu-Gi-Oh! raises the excitement and quality of the company's growing anime portfolio. She added that Intimo is committed to delivering products featuring fans' favorite characters and to upholding the standards it is known for.
The collection's launch is timed to the upcoming holiday season, according to the announcement. Jeff Pryor is listed as the media contact for further information.