Stationery Icons, a 304-page illustrated hardback by Christopher Leonard-Morgan, is running its first Christmas campaign. The publisher is positioning the book, which profiles 100 stationery brands, as a gift for stationery enthusiasts, collectors and design-minded readers.
The campaign runs through Christmas and combines advertising on StationeryNews.net and PGBuzz.net with promotional activity on Instagram and LinkedIn. Its content focuses on the brands, people and stories that the publisher says have sustained interest in stationery.
Promotion follows two London events
The campaign follows encouraging sales at two recent events in London: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. According to the publisher, both events highlighted the book’s appeal as a present, with customers buying copies for friends, family members and other stationery enthusiasts.
Leonard-Morgan said the response was particularly encouraging because many buyers saw the book as a present rather than a personal purchase. He noted that many people know someone with a favourite fountain pen, a treasured notebook or a strong interest in stationery shops. The book is intended to bring together the stories behind the brands those readers value in a volume they can enjoy and revisit.
Featured brands invited to take part
The Christmas campaign also invites the 100 brands included in the book to mark their inclusion through their own social-media channels and customer communications. The stated aim is to extend awareness of the book among stationery enthusiasts internationally.
Richard Webb, publisher at Narrative Media, said stationery attracts a remarkable degree of affection and loyalty. He described the book’s breadth as a particular strength, saying it brings together stories spanning six centuries of ingenuity, entrepreneurship and design. Webb added that the campaign gives featured brands a chance to share their own stories with customers and followers, building on the interest generated by the wider promotion.
Limited first edition priced at £80
The first edition has an initial print run of 1,000 copies and is priced at £80. It is available to order directly from the book’s website. The launch campaign is intended to support Christmas gifting and to connect the title with collectors, design lovers and stationery users.