Stone Marketing has added the Japanese stationery brand Anterique to its portfolio, bringing a range of slim, vintage-inspired pens into a stable of labels that already draws heavily on Japanese design and manufacturing.
Founded in Tokyo in 2019, Anterique pairs mid-century design influences with Japanese manufacturing. Its pens are distinguished by muted colours, clean lines and subtle detailing, and each one uses an oil-blended ink that is designed to give the writer a smooth, consistent experience on the page. The line is built around slim pens in a restrained, retro-toned palette.
Hayley Ripley, head of marketing at Stone Marketing, said the company was excited to have Anterique join the family. She said the brand fits right in alongside its other Japanese stationery names and that the affection for Japanese stationery keeps growing. Ripley also explained the thinking behind the name, which blends "antique" and "technique" — a pairing she said captures the product neatly: a classic, slim pen available in a broad range of colours.
The addition strengthens Stone Marketing's Japanese stationery offering, which also includes Greeting Life Inc, Iwako, MD Product, Midori, mt masking tape, New Retro, Tombow, Traveler's Company and Yup. Together, these labels make up the core of the company's Japanese stationery focus.