The Little Sock Company, a Hertfordshire-based children's brand, is running a No More Cold Toes campaign this Christmas, pledging to donate a pair of socks to a baby or child in need for every order placed.
The brand was founded in 2018 by Katie Saunders, a mother of three, who has built the business without outside investment.
The original aim was to donate 6,000 pairs by Christmas. The company says that figure has already been passed, and it has raised the target to 10,000 pairs — 4,000 more than first planned.
Three charity partners
To help donations reach families across the country, the brand is working with three organisations that support families experiencing hardship:
- Little Village
- Baby Bank Alliance
- Baby Basics UK
The company says the three partners, which work with families facing hardship, will help distribute the donations to the babies and children who need them most.
Because each order triggers one donated pair, the final total will depend on how many orders the brand receives before Christmas.
Saunders says she is keen to use the brand's success to make a positive difference. With Christmas approaching, The Little Sock Company hopes the campaign will encourage customers to help bring a little extra warmth to children in need this winter.