The Vollrath Co. has named Fred Fritchen its director of national accounts.
Fritchen brings extensive experience in the foodservice industry. According to Vollrath, he also has experience building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
In his new role, Fritchen will lead the strategic sales team and oversee Vollrath's national account strategy. The company said his focus will include strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath's customers.
Vollrath described the position as combining strategic sales leadership with responsibility for its national account strategy. The company emphasized key customer relationships and growth opportunities in outlining the role. Fritchen's background also covers value creation for major national account customers and channel partners.
Larry Deutsch, senior director of sales, said Fritchen brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships. Deutsch added that Fritchen's experience and leadership will be valuable as Vollrath continues strengthening strategic customer partnerships and identifying growth opportunities.
The company also noted that Andrew Cronau, who participated in FER's How To Spec Live in September, recently joined the manufacturer.